Whether you're a corporation, LLC or sole proprietor, there may be advantages to filing a "Doing Business As" or "DBA" for your business.
What is a DBA?
stands for "doing business as" and is an official and public
registration of a business name. DBAs are also known as Fictitious
Names, Fictitious Business Names, Assumed Names, and Trade Names.
Essentially, a DBA is the name of a business other than the owner's name
or, in the case of a corporation, a name that is different from the
corporate name as on file with the Secretary of State.
What are the benefits to filing a DBA?
A DBA makes it easy to:
o Open a bank account and collect checks and payments under your business name
o Look more professional, by establishing a separate business identity
o Start marketing and advertising under a name other than your personal or corporate name
What is an example of a DBA and how it is used?
you were a sole proprietor named Jane Brown and the name of your
business was "Donuts Unlimited," you would register your business as
Jane Brown, doing business as "Donuts Unlimited."
I've already got a name for my corporation or LLC. Do I need a DBA?
you have a corporation or LLC and want to do business under a name
different from your corporate name, most states require that you file a
"Doing Business As" name or "DBA."
example, if an LLC is doing business under the name "Studio City," but
the corporate name is "Pinnacle Projects, LLC," then a DBA should be
filed for the name "Studio City." This DBA filing must be made in the
county or state (where applicable) in which the registered office and
principal address of the business are located.
What information is required for a DBA filing?
filings will typically contain the name of the applicant, date of
filing, name of the fictitious business and address for the business.
Filings can be made by individuals or businesses. In most states, you
must first file the DBA documents with the appropriate government
entity, accompanied by a state or county fee. In some states, you also
have to publish the name in a newspaper to give notice of the new
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